If You Want To Make Change You’re In The Right Place


We firmly believe that positive disruption can be the catalyst for real change in our communities. By challenging comfort levels and embracing creativity, we can uncover unique opportunities to build stronger, more vibrant communities. If you are ready to explore innovative ways to drive this change, we are here to help you make it happen!

What We Do

Community Engagement, Advocacy & Development

We are dedicated to building our community by embracing positive disruption and challenging our comfort zones. Committed to supporting diversity, equity, and inclusion, I aim to influence policy and practice, using creativity to ensure that sports—and other areas—remain powerful tools for positive change. Are you ready to make sure everyone has the chance to participate and thrive?

Educational & Leadership Programs

We are dedicated to nurturing the next generation of leaders in sports and entertainment through mentorship and development programs. I offer workshops, leadership mentoring, and youth leadership courses. Let’s partner to create pathways for growth and success, focusing on the CTRL-F method: competing, teamwork, respect, leadership, and fun. Together, we can inspire true leaders and build a stronger, more inclusive community.

Strategic Initiatives & Partnerships

We have spearheaded collaborations that bridge the gap between various sectors, including education and community organizations. Let’s be at the forefront of creating meaningful partnerships that benefit our community and foster growth in diverse areas. Together, we can create initiatives that bring lasting positive change and strengthen the bonds within our community.

Innovative Sports Events Management

With nearly three decades of experience in organizing and promoting events, we have focused on creating initiatives that bring our community together and foster a sense of belonging. From local programs to strategic events that highlight our partners and community leaders, let’s create experiences that resonate, inspire, and drive positive change. Together, we can build a stronger, more inclusive community through creativity, collaboration, and leadership.

Digital Engagement, Content Creation & Fan Development

We can help you connect the public and communities in meaningful ways by leveraging data and digital platforms to enhance experiences and engagement. With nearly three decades of experience creating engaging digital content that bridges sports, education, and community, I can help you tell stories that capture the essence of your project. Let’s work together to inspire and bring positive change through innovative digital storytelling.


Rob and SuperHERO Logan sitting on the ice.
At the very first SuperHERO practice in October 2018 they took my favorite picture of me and Logan sitting on the ice talking.
Rob talks to Lanny on Stage at the Toast of the Town event in November of 2022.
Rob Kerr hosted the Toast of the Town celebration of Lanny McDonald at the Saddledome in November of 2022.
An unlucky shooter tries their luck on the talking goalie at Country Hill Golf Course.
Yet another victim of the #TalkingGoalie. Photo: Jenn Pierce/Flames Foundation
Rob teaching a leadership class at 2016 Calgary Flames Sport Check Development Camp.
CALGARY, AB – AUGUST 21, 2016: The fifth annual Calgary Flames and Sport Chek Development Camp was held Saturday August 20th and Sunday, August 21st at the SAIT campus. The youth hockey camp, created by Rob Kerr, was hosted by the SAIT Trojans and featured players from the Flames Foundation’s EvenStrength Program, HEROS (Hockey Education Reaching Out Society) and Football Hockey Link. Photo: Jenn Pierce/Flames Foundation
The original members of the cDc: Jason Kelly, Rob Kerr. and Brent Gibbs. Photo: Alex Clark
The Original cDc! Jason Kelly, Rob Kerr, Brent Gibbs. Photo: Alex Clark
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